Fundamental concepts for building successful SaaS products
Learn how to define your ideal customer and focus your marketing efforts on the right audience.
Understand how people buy outcomes, not features. Learn to build products that do the job customers need.
Identify which stage your product is at: no project, has idea, in development, launched, scaling, or failed.
Understanding your ICP (Ideal Customer Profile), applying SaaJ (Software as a Job) thinking, and navigating the product lifecycle is the foundation of product-market fit. Together, they help you: