Everyone who builds SaaS finds themselves at some stage of their product. You need to identify these stages and name this the Product Lifecycle. Understanding which stage your product is currently at helps you make the right decisions and focus your efforts effectively.
You don't have a project yet. Focus on finding ideas and understanding what problems exist in the market.
You have an idea but haven't started building yet. Focus on validating your existing idea before development.
Your product is currently being built. Focus on improving the existing product and finding new feature ideas.
Your product is live and available to customers. Focus on finding new growth opportunities and expanding.
Your product is growing and you're scaling operations. Focus on finding new products and diversification.
Your product didn't work out as expected. Focus on a new approach to validation and quick restart strategies.
Key Insight: Each stage requires different strategies and approaches. Understanding your current stage helps you personalize your content, messaging, and tactics.
Understanding which stage your product is at helps you: