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SaaJ: Software as a Job

#core-concept#SaaJ#product-strategy

What is SaaJ?

People don't buy software—they buy outcomes. They pay for the job your product does, not the features it has.

The Core Principle:

Your customers hire your product to do a specific job. Understanding that job is the foundation of product-market fit.

Example: Customers don't buy project management software—they buy "getting the team organized" or "hitting deadlines." The job is organization and accountability.

How to apply SaaJ thinking:

1.Identify the job your customers need done
2.Understand the pains they experience when that job isn't done well
3.Build features that help them do the job better
4.Market the outcome, not the features

Key Insight: Research your audience to discover what jobs they need done. Reddit is a goldmine for this—real people discussing real problems.

The Connection:

ICP + SaaJ = Product-Market Fit. Know who your customer is (ICP) and what job they need done (SaaJ), and you'll build products people actually want to pay for.